SEO FAQ: Answers to the Most Common SEO Questions



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General SEO FAQs

SEO stands for Search Engine Optimization. It's improving your website to appear higher in search results on platforms like Google. SEO aims to attract more organic traffic by making your site more relevant and trustworthy in the eyes of search engines. This involves writing helpful content, using keywords your customers search for, speeding up your site, and getting links from reputable websites. In simple terms, SEO helps people find your business online when they're searching for products or services you offer.
General SEO

SEO costs vary depending on your needs, goals, and who you hire. For small businesses, monthly SEO services typically range from $500 to $5,000+. Freelancers might charge less, while agencies with more resources can charge more. DIY SEO can reduce costs but requires time and learning. Viewing SEO as an investment is essential: the right strategy can drive ongoing traffic and leads, often leading to a high return over time. Be cautious of low-cost offers, effective SEO requires consistent effort and expertise.
General SEO

SEO works by helping search engines understand your website and match it with what people are searching for. Google scans your website's content, structure, and links using bots. Then, it uses algorithms to decide where your site should rank in search results. SEO involves optimizing your pages with keywords, creating valuable content, improving user experience, speeding up your site, and getting links from other trusted sites. When all these elements work together, your website becomes more visible to people searching for what you offer, without paying for ads.
General SEO

SEO is not a quick fix because search engines take time to crawl your site, evaluate changes, and adjust rankings. Building trust, creating quality content, and earning backlinks takes time. Results often start to show after 3 to 6 months, but significant growth typically takes longer. The benefit is that once you start ranking well, your traffic can grow steadily without the constant cost of paid ads. Think of SEO as growing a garden, you plant and nurture it; over time, it flourishes with lasting results.
General SEO

It depends on many factors, your competition, the quality of your content, your website's history, and how well your SEO is done. On average, you might start seeing results in 3 to 6 months, but reaching the first page for competitive keywords can take 6 to 12 months or longer. If your website is brand new, it may take even more time. However, targeting low-competition keywords and optimizing your site correctly can speed up the process. Patience and consistency are key to SEO success.
General SEO

If your website isn’t showing up on Google, it might not be indexed yet. This could happen if:

* Google hasn’t found your site (especially if it’s new).
* Your site blocks search engines using a file called robots.txt.
* Your pages have a "no index" tag by mistake.
* Technical errors are preventing Google from crawling your site.

To fix this, check if your site is indexed by searching site:yourdomain.com on Google. If nothing shows, submit your site
General SEO

SEO Audit FAQs

An SEO audit is a complete checkup of your website's health from an SEO perspective. It helps identify issues preventing your site from ranking well on search engines like Google. The audit looks at website speed, mobile-friendliness, content quality, keyword usage, backlinks, and technical errors. It's like a report card for your website that shows what's working and needs improvement. The main goal is to fix problems that may be hurting your visibility and help you attract more organic traffic.
SEO Audit

A technical SEO audit focuses on behind-the-scenes elements that help search engines properly crawl and index your site. First, check your website's loading speed, mobile responsiveness, and security (SSL). Then, review your sitemap, robots.txt file, and whether your pages are getting indexed correctly. Use tools like Google Search Console, Screaming Frog, or Ahrefs to find crawl errors, broken links, and duplicate content. Also, ensure your site structure is logical and internal links work well. Fixing these technical issues helps improve your site's search engine performance.
SEO Audit

An SEO audit is crucial because it helps you discover what's stopping your website from ranking higher on search engines. Hidden issues like broken links, slow pages, or missing metadata affect your visibility, even if your site looks good. An audit shows you precisely what needs to be improved, from content to code, so you can make smarter decisions and boost your organic traffic. Regular audits also align your website with Google's updates, which helps maintain or improve your rankings over time.
SEO Audit

Many tools can help you analyze your website's SEO performance. Google Search Console and Google Analytics are free and great for tracking search visibility and traffic. Tools like SEMrush, Ahrefs, and Moz provide in-depth audits, keyword tracking, and backlink analysis. Screaming Frog SEO Spider is excellent for technical audits and crawling your site like Google does. GTmetrix and PageSpeed Insights can help you test page speed. Combining a few tools gives a complete picture of your website's SEO health.
SEO Audit

An SEO audit checklist should cover four key areas:
1. Technical SEO – Site speed, mobile-friendliness, indexation, crawl errors, secure HTTPS
2. On-Page SEO – Title tags, meta descriptions, keyword usage, content quality
3. Off-Page SEO – Backlink profile, domain authority, and brand mentions
4. User Experience – Site structure, navigation, and mobile usability checklist ensures nothing is missed. It helps you spot and fix problems that hurt your rankings, making your website more search engine—and user-friendly.
SEO Audit

To do your SEO audit, you can see if your site is visible in Google with tools like Google Search Console. Next, you need to crawl your site with tools such as Screaming Frog or Ahrefs Site Audit to look for errors (such as broken links or duplicate content). This will help you decide on the next step, which is looking over your content—Are pages optimized for the right keywords, and title and meta descriptions? Analyze your backlinks to ensure that they are quality backlinks. Finally, check the speed and mobile performance of your site. Now that you know these things, you can rectify the issues and derive better SEO results.
SEO Audit

How much you will pay for an SEO audit will vary depending on the complexity of your site and whether or not the audit is performed by a specialist. Simple automated site assessments may be free or cost less than $100, but more comprehensive manual audits conducted by specialists can go from $300 to $3,000 Plus. For larger sites or businesses with specific goals, agencies or consultants may provide customized audits. The initial investment for a professional audit may be higher, but the information you gain through them can majorly boost your online presence and leads in the long run.
SEO Audit

Here's a simplified SEO audit process:
1. Crawl the Website – Use tools to find broken links, redirect issues, and crawl errors.
2. Analyze On-Page Elements – Review title tags, headers, keyword use, and content quality.
3. Evaluate Technical SEO – Check site speed, mobile-friendliness, and security.
4. Check Indexing and Visibility – Use Google Search Console to review how your pages appear in search.
5. Review Backlink Profile – Use Ahrefs or SEMrush to assess your link quality.
6. Fix Issues & Prioritize – Create a list of fixes and improvements, starting with the most critical ones.
SEO Audit

The time needed to conduct an SEO audit varies depending on your website size and organization complexity. For a basic audit using automation, a few hours would be required. A more in-depth manual audit usually takes 2 to 10 business days. For bigger sites, or those with lots of pages, technical issues or complex structures might take more time. Although this appears ominous, the results produced from a good audit provide valuable information that you need to take steps to improve your sites performance in search.
SEO Audit

Tools like SEMrush or Ubersuggest create an auto-generated SEO audit report in minutes. It gives a surface-level overview of issues but may miss context or specific strategies.

A manual SEO audit report is done by a professional who reviews your site in-depth and provides custom recommendations. It considers your business goals, competition, and technical setup. Manual reports are more detailed, accurate, and strategic. In short, automated reports are fast and basic; manual reports are slower but more reliable and actionable.
SEO Audit

Whereas a professional manual SEO audit will dig deeper into the errors it finds, putting each in context and strategy. Someone reviews your site and points out issues that automated tools usually miss (e.g., badly written content, keyword gaps, UX problems, etc). Its tailored with your business goals in mind, along with specific action steps. That is why, if you value true, long-term SEO gains (especially in competitive niches), this type of audit is essential. That investment can mean improved rankings, traffic and conversions.
SEO Audit

On-Page SEO FAQs

On-page SEO focuses on the optimization of the individual web pages of your website with the goal of ranking higher and earning more relevant traffic in search engines. It is all about the content and the structure of your web pages. This includes using keywords, writing clear headlines, writing useful content, and general user experience. On-page SEO encompasses technical aspects such as title tags, meta descriptions, internal links, and image alt text. The idea is to leave every page useful and easily understandable for the users and search engines so you could increase your organic traffic.
On-Page SEO

This is where on-page SEO comes in to possibly let search engines know what your content is about and if it is good for a user. Pages that are optimized well, are more likely to rank higher in the search results, which means more visibility, traffic and potential customers. On-page SEO helps with the user experience by optimizing the content of your website so it is easier to digest and navigate through. So good content might not rank well, if your site is slow, poorly organized, or lacks keyword relevance, which is why mastering the on-page basics is crucial for SEO success.
On-Page SEO

There are many factors but the heart of it is content. In particular, employ the target keyword organically within the page title as well as within the headings and body text. Search engines pay attention to how well your content aligns with the intent of the search. The title tag is large and obvious, and a headline (H1) that indicates the page topic makes it easy for users and search engines to quickly tell what the page is about. Successful on-page starts with great content that answers questions, provides value, and utilize the right keywords.
On-Page SEO

On-page SEO involves optimizing your website's content and structure, such as writing keyword-rich content, adding internal links, and improving page speed.

On the other hand, off-page SEO refers to activities done outside your website to improve its authority and rankings—like building backlinks from other websites, social sharing, or brand mentions.
Think of it this way: on-page SEO makes your site easier for search engines to understand, while off-page SEO builds your reputation and trust with Google.
On-Page SEO

Here's a simple step-by-step guide:

1. Do keyword research – Find out what your audience is searching for.
2. Use the keyword in your title tag and make it engaging.
3. Write a compelling meta description to increase click-through rates.
4. Include the keyword in the H1 and headings (H2, H3).
5. Write valuable content that answers the user's intent.
6. Add internal links to related pages.
7. Use image alt text for accessibility and keyword relevance.
8. Improve page speed and ensure mobile-friendliness.
9. Make sure your URL is clean and includes the main keyword.
10. Following these steps helps your page rank better and improves user experience.
On-Page SEO

On-page SEO fees will vary depending on the size of your site and whether you do the work or pay someone to do the work for you. Prices can be zero if you do it yourself, excluding your time and tools. A freelancer or agency can charge anywhere between $100 to $500+ per page (for keyword research, content, and technical optimization as well). Monthly packages with on-page SEO ongoing are included in some agencies' SEO services. You can get long-term organic traffic growth out of on-page SEO with any budget.
On-Page SEO

A solid on-page SEO checklist includes the following:

1. Keyword research and placement (title, headings, body)
2. SEO-friendly URL structure
3. Compelling title tag and meta description
4. Proper use of H1, H2, H3 tags
5. High-quality, original content
6. Internal linking to related pages
7. Image optimization (alt text, file names)
8. Mobile responsiveness
9. Fast page loading speed
10. Clear and readable formatting
11. Schema markup if needed (for rich results)

This checklist ensures your page is well-optimized for both users and search engines.
On-Page SEO

Off-Page SEO FAQs

Off-Page SEO is any activity you do outside your website in order to Optimize your website to earn link popularity and Rankings in Search Engines. It centers around the building of your site's trust and authority. Earning backlinks from other websites, brand mentions, social media engagement, influencer outreach, and online reviews are all part of that. On-page SEO assists search engines in comprehending your content, while off-page SEO demonstrates that your site is trustworthy and an authority in its field which lends it more strength and ranking potential.
Off-Page SEO

The reason off-page SEO is significant is all about external signals—if the search engine is Google, that means backlinks—that tell the search engine how authoritative, relevant, and prominent your website is. When other valuable sites linked to your content, it means something to Google, therefore you will get better rank of the content. Off-page tactics such as reviews, social mentions, and PR coverage help create traffic and establish the image of your brand. In the absence of off-page SEO, good content will likely not outrun better-known sites.
Off-Page SEO

Some proven off-page SEO techniques include:

1. Backlink building through guest blogging, partnerships, or industry directories
2. Social media promotion to increase visibility and drive traffic
3. Influencer outreach for endorsements and link opportunities
4. Local citations for businesses targeting specific regions
5. Getting reviews on platforms like Google, Yelp, TRUEen or Trustpilot
6. Creating shareable content, like infographics or expert roundups

The goal is to build your site's authority and trustworthiness in the eyes of both users and search engines.
Off-Page SEO

Although keywords are primarily an on-page SEO factor, they are also closely linked to off-page factors. Such as if someone is linking to you on a keyword that is within your anchor text, it lets the search engines know what your page is about. Incorporating keywords into your social media posts, online reviews, and guest blog content help to validate your site’s topical relevance. In contrast, off-page SEO is much less about keyword stuffing, and much more about building trust and authority.
Off-Page SEO

The quality of links is much more important than their quantity. One link from a reputable source (Forbes, HubSpot, or a reputable industry blog) will carry much more SEO weight than dozens of low-quality links. Links that are naturally earned from sources relevant and credible matter more to be prioritized by search engines. Excessive links from spam reactors or irrelevant sites that hit negatively on ranking. Therefore, go for quality, get the backlinks which actually tell the search engines that your website is trustworthy and provide relevance content.
Off-Page SEO

It's possible to rank for low-competition keywords or in very niche markets without much off-page SEO, but for most businesses, off-page SEO is essential for long-term success. Without backlinks and mentions from other sites, Google may not view your site as trustworthy or authoritative—making it hard to compete in crowded search results. On-page SEO helps you get indexed, but off-page SEO gives you the credibility boost needed to rank higher, especially for competitive terms.
Off-Page SEO

Black hat link building involves shady tactics like buying links, using link farms, or spamming blog comments to get backlinks. These practices go against Google's guidelines and can lead to serious consequences, including:

1. A manual penalty or algorithmic ranking drop
2. Loss of traffic and visibility overnight
3. Difficulty recovering trust from search engines

Even if these tactics work short-term, they're risky and not worth it. For long-term results, focusing on ethical, white-hat link-building strategies is better.
Off-Page SEO

If your site has taken an SEO hit with bad backlinks (or bad black-hat tactics), identify harmful links via tools like the Google Search Console or Ahrefs. After that, get in touch with the owners of these sites and ask them to remove those links. If you have links that you cannot remove manually, tell Google to ignore them using the Disavow Tool. Then, start recovering your trust by enhancing the quality of your content, gaining quality backlinks, and following Google SEO guidelines. It may take time to recover, but consistent, clean work will get you back into the positions again.
Off-Page SEO

When you add a link with your target keyword through a post, it counts as one backlink for that keyword. However, to improve your rankings, you need multiple backlinks for the same keyword technically. For example, you currently have just one backlink for the keyword "WPC Wall Panel," while your competitor has around 10. So, how can you outrank them with just one? That’s why it’s not a problem and actually beneficial to build more backlinks using the same keyword. Repeated efforts on the same keywords are often necessary to achieve strong rankings.
Off-Page SEO

Technical SEO FAQs

Technical SEO is the unseen work that allows search engines to crawl, index, and better understand your website. It prioritizes the backend of your website—the technical factors that affect how your website functions, like adding technical SEO improvements (for example, site speed optimization, mobile optimization, fixing broken links, XML sitemap, structured data (schema), and site security (HTTPS). Quality technical SEO is just as important as the content itself, because even the best content may not be found in search results without it. Consider it as paying your dues to make sure your website is easy to crawl and trust by search engines.
Technical SEO

On-page SEO focuses on optimizing content that users see—like using keywords, writing meta tags, and structuring your text with headings. Technical SEO, on the other hand, works in the background. It ensures your site loads quickly, is mobile-friendly, has clean code, and is easy for search engines to crawl and index. While on-page SEO speaks to your visitors, technical SEO speaks to Google's bots. Both are important, but they serve different purposes in improving your website's visibility.
Technical SEO

Maybe not all the time but knowing a little HTML, CSS, or JS is beneficial. Most of the technical SEO actions can be performed via easy-to-use tools or plugins, especially if your website is on WordPress. But for advanced fixes like site speed optimization, redirects, or robots editing, you might need coding or developer help. txt files. You don’t have to be a coder but knowing a little will help you better communicate with developers or SEO specialists.
Technical SEO

Good page speed means your website loads in under 3 seconds, ideally closer to 1–2 seconds. Google considers speed a ranking factor because users expect fast-loading websites. Slow websites lead to higher bounce rates—visitors leave before the page loads. You can test your site's speed using tools like Google PageSpeed Insights or GTmetrix. Improving speed often involves compressing images, minimizing code, reducing server response time, and enabling caching.
Technical SEO

Technical SEO covers a wide range of factors, including:

Fast page load speed
Mobile-friendliness (responsive design)
HTTPS (secure connection)
XML sitemap and robots.txt optimization
Clean URL structure
Canonical tags to prevent duplicate content issues
Structured data (schema markup)
Fixing crawl errors (broken links, 404s, etc.)
Internal linking and site structure

All these elements help search engines crawl, understand, and rank your website more efficiently.
Technical SEO

Your site requires technical SEO — so that search engines can correctly crawl, comprehend, and trust it. Even the best of content may go unindexed and unrated without it. Technical SEO deals with on-site health, speed, security, and usability, both of which directly relate to user experience and your ranking in search engines. If your site contains crawl errors, takes time to load, or is not mobile responsive, you will probably lose visitors and rankings.
Technical SEO

To conduct technical SEO, follow these steps:

Scan your site using an SEO audit tool (like Screaming Frog, Ahrefs, or SEMrush).
Check page speed and fix slow-loading elements.
Ensure mobile-friendliness using Google's Mobile-Friendly Test.
Fix crawl errors (404s, broken links, redirect issues).
Review and submit your XML sitemap and robots.txt file to Google Search Console.
Add structured data for rich results (optional but helpful).
Secure your site with HTTPS if you haven't already done so.

You can do many of these tasks yourself with plugins or tools, but a developer may be needed for more technical issues.
Technical SEO

Local SEO FAQs

Local SEO is the process of optimizing your online presence so that when people near you search for the product or service you provide your business appears in search results. Local SEO gets your business to display in these results when someone searches for something like "coffee shop near me" or "plumber in Austin." It is all about optimizing your Google Business Profile, local keywords, online reviews and local directories to help customers find your business around them.
Local SEO

If your business serves a specific geographic area or relies on local customers—like restaurants, dentists, law firms, or service-based businesses—you need Local SEO. If people search for your services with phrases like "near me" or include a city or neighborhood name, then local SEO will help you get noticed. Even if you're not a storefront but serve clients locally, showing up in local search results can drive foot traffic, calls, and inquiries.
Local SEO

Local SEO is getting search engines to know who you are, what you do, where you Located and when to serve you to Nearby Searchers. It depends on elements like your GMB for Google Business Profile as well as NAP (Name, Address, Phone) consistency, online reviews, geo-specific keywords, and local-themed backlinks. If done properly, it can land your business in the "local pack" (map and top 3 local listings in search results), which sends real visitors, calls, and foot traffic from people near you.
Local SEO

For local SEO, use keywords that combine your services with your location. These are called "local intent keywords." Examples include:

"Emergency plumber in Miami"
"Best bakery near Downtown Seattle"
"Family dentist in Austin, TX"

Also include neighborhood names, ZIP codes, or landmarks your customers might search with. You can find local keywords by checking what your competitors rank for or using tools like Google Keyword Planner and Ubersuggest.
Local SEO

A citation is any online mention of your business Name, Address, and Phone number (NAP)—such as a directory listing (e.g.: Yelp, Yellow Pages, or Apple Maps). With these citations, search engines confirm your business information. The more uniform and precise your citations are across the internet, the more reliable your business seems to Google. Keeping them up to da deal is important as inconsistent citations can confuse search engines, affecting your local rankings.
Local SEO

Local SEO is crucial for small businesses because it levels the playing field against bigger competitors. It helps you reach nearby customers actively searching for your products or services. When your business appears in local search results or Google Maps, it increases visibility, foot traffic, calls, and sales. Since most people use their phones to search for local services, local SEO ensures you show up right when they need you most.
Local SEO

Yes! If you operate a service-area business (like a plumber, mobile dog groomer, or freelance consultant), local SEO still works—even if you don't have a storefront. You can set up a Google Business Profile using your service areas instead of a physical address. Just list the regions or cities you serve, keep your contact info updated, and earn local reviews. If you meet clients in person or at their location, Google allows this setup.
Local SEO

To track Local SEO success, monitor:

Google Business Profile Insights (views, clicks, calls, direction requests)
Keyword rankings in your local area
Website traffic from local searches (via Google Analytics)
Online reviews and your average rating
Local backlinks and citations growth

You can also use tools like BrightLocal or Moz Local for deeper insights. If you're getting more calls, direction requests, or local visits, that's a sign your Local SEO is working.
Local SEO

Local SEO tends to show results within 1 to 3 months (if you claim your Google Business Profile and optimize it, build local citations, etc.) But, big outcomes — such as being included in the local pack — can take 3 – 6 months or longer, depending upon competition and location. Local SEO is not one time but a consistent effort that brings eventual results by increasing online visibility and driving more local business.
Local SEO

Keyword Research FAQs

Keyword research is the process of identifying and analyzing search terms that people enter into search engines (like Google), when finding products, services, or information. These keywords will guide you in knowing what your target audience is searching to create pages or contents in accordance with their intention. With good keyword research, you select relevant terms, have the correct search volume, and not a giant amount of competition which makes it very simple for articles on your site to show up in search.
Keyword Research

Keyword research is crucial because it connects your content with what people are actively searching for. Without it, you might create web pages or blog posts that no one is looking for—or target too competitive terms. With innovative keyword research, you can:

1. Attract the right audience
2. Improve your search rankings
3. Increase website traffic
4. Get more qualified leads or customers

It's the foundation of successful SEO and content marketing.
Keyword Research

There is no one-size-fits-all, but as a general rule, one main keyword and a couple of related secondary keywords are optimal for each page or blog post. Don't crowd your page with too many keywords as this is detrimental as well for readability and for ranking. Instead, try to use your target keyword in a natural way in the important sections (title, headers, content, meta, description) along with their variations that are relevant to this topic. It is far less about quantity than quality and relevance.
Keyword Research

Yes—sometimes. Keywords with low or no search volume can still be valuable if they're precise (long-tail keywords) and match your niche or customer intent. They often have less competition, making it easier to rank. These keywords may not bring massive traffic, but they can attract targeted visitors ready to buy, subscribe, or take action. Just ensure you're not only targeting low-volume terms—mix them with higher-volume, relevant ones.
Keyword Research

Begin with 20–50 essential core keywords to your business, products, or services. With your website, you can grow your list, add new keyword targets, new variations, and blog content keywords. After all, tracking allows you to measure the keywords that are climbing or falling in rank so that you can optimize your strategy. Keep track of your rankings through tools like Google Search Console, SEMrush, Ahrefs or Ubersuggest.
Keyword Research

Keyword research costs can vary depending on how you do it:

1. DIY with free tools like Google Keyword Planner or Ubersuggest = $0
2. Premium SEO tools (like Ahrefs, SEMrush, or Moz) = $99–$399/month
3. Hiring an SEO expert or agency = $100 to $1,000+ depending on scope

Starting with free or low-cost tools is fine if you're a small business. However, investing in deeper keyword research can yield bigger returns as your site grows.
Keyword Research

Google Ads FAQs

Google Ads is Google’s online advertising platform allowing businesses to display paid ads in search results and on thousands of websites. You place bids on keywords that people enter into Google, and your ad has the opportunity to appear either above or below the organic search results. You pay just when somebody clicks on your ad, which is referred to as pay-per-click (or PPC). Google Ads also displays your ads on other platforms, including YouTube, Gmail, mobile apps, and partner websites. These types of ads serve your business to potential clients that are already searching for the product/service you provide so they are a type of powerful engagement.
Google Ads

Google Ads works like an auction. You choose keywords related to your business and set a maximum bid—how much you will pay when someone clicks your ad. When someone searches that keyword, Google looks at all the advertisers bidding on it and decides which ads to show based on a combination of bid amount, ad quality, and relevance. This means you don't always need the highest bid to win—better ads often cost less. You only pay when someone clicks your ad.
Google Ads

It all depends on your budget, industry, competition; there is no hard cost. Daily, you need $5–$10 minimum to begin. Pages in extremely competitive industries (law or insurance, for example) can average $10–$50+ per click, whilst others will be less than $1. You specify your daily or monthly budget, and Google never will bill you for more than that. The important bit is to be measuring results and optimizing your campaigns to best ROI.
Google Ads

In order to prevent click fraud, Google has systems to detect unusual or repeated click patterns. If you have no apparent interest in your business, Google usually filters these clicks and does not charge you: for example, if a competitor clicks your ad three times in a row, Google detects suspicious activity. Although no system is perfect, Google has advanced fraud detection technology and you can always review the reports or even ask for an investigation with suspicion of click fraud.
Google Ads

Both is valuable; ideally, you need a combination of paid ads and organic SEO. Organic results (built through SEO) are free per click, and last a very long time, but take time to develop. On the contrary, Google Ads will provide you swift exposure and traffic. For example, when launching a new website, paid ads can generate leads while you optimize SEO. While organic rankings pay off in the long run, ads allow you money, create control, and be fast.
Google Ads

There are several reasons why your Google Ads might not be showing:

1. Your daily budget is too low
2. Your ad is paused or disapproved
3. You're not bidding enough for your chosen keywords
4. You've targeted the wrong locations or devices
5. Your Quality Score is low (meaning your ad isn't very relevant or useful)

Use Google Ads' "Ad Preview & Diagnosis" tool to check why your ad isn't appearing and get suggestions for fixing it.
Google Ads

Sure—and done well Google Ads can be incredibly effective. The intent is high as you are reaching people who are currently searching for what you provide. It can generate traffic to the website, calls, store visits, or sales itself. It's all about the right keywords, the best ad copy, and conversions being tracked as the success. Even a small budget can do wonders for small businesses when the campaign is managed well.
Google Ads

WordPress SEO FAQs

WordPress is a free and open-source content management system (CMS) that allows users to easily create, manage and update a website without writing code. It powers more than 40 percent of all the websites on the internet and is popular among bloggers, small businesses, and developers who need flexibility. WordPress lets you design anything from a simple blog to a complete e-commerce store, with thousands of themes and plugins at your disposal. Available in Two Versions: WordPress.com (hosted for you) and WordPress.org (self-hosted with more control). If you're running a business site, WordPress.org is generally the better option because of its SEO and customization capabilities.
WordPress SEO

WordPress SEO is all about optimizing WordPress website to rank higher on Google and other search engines. Though WordPress is known to be SEO-friendly, you have to set up the configuration, activate plugins, and maximize your content for an online presence. WordPress SEO help you write better SEO page titles, boost site speed, use internal linking, create meta description, and more. This process can be simplified with the help of plugins such as Yoast SEO or Rank Math which guide you to tweak the necessary aspects. When using WordPress, you have a solid foundation that allow you to grow and build organically, if setup correctly.
WordPress SEO

SEO helps your WordPress website appear in search results when people are looking for your products, services, or content. Without SEO, your website might look great but remain invisible to your potential audience. By using SEO best practices—targeting the right keywords, optimizing your content, and making your site fast and mobile-friendly—you increase your chances of appearing on Google, attracting traffic, and gaining more leads or sales. For WordPress users, SEO is even more accessible thanks to user-friendly plugins and settings that simplify the process, even for beginners.
WordPress SEO

A good WordPress SEO plugin should have many features but without being too much complicating. Yoast SEO and Rank Math are two popular and beginner-friendly options. Both have features that help you optimize page titles, meta descriptions, sitemaps, breadcrumbs and so on. Most tools have similar features. If you are an absolute novice as a SEO, you may need to use one or more tools. Yoast SEO — great choice for a step by step enabled plugin and content analysis If you are looking for a feature-rich and lightweight plugin for free, then you can give Rank Math a try. Prior to installation, reviewing reviews, support and frequency of updates of the plugin is critical.
WordPress SEO

SEO for WordPress works by optimizing different parts of your site so search engines can understand and rank it better. This includes setting up a proper site structure, using SEO-friendly URLs, optimizing page speed, and using keywords naturally in your content. With the help of SEO plugins, you can easily add metadata, create XML sitemaps, and fix technical issues. WordPress also makes it easy to create quality blog content, which helps drive more organic traffic. With regular updates and a good user experience, WordPress SEO can significantly boost your online visibility.
WordPress SEO

While WordPress is inherently SEO-friendly, it does require more SEO effort if it performs well in search engine results. Merely relying on the default configurations will not earn you any rankings in your website. Then set up your SEO Plugin, write optimized content, make improvements for your page speed, secure your site with HTTPS, and mobile responsiveness setup. Things like internal linking, keyword targeting, and content refresh. WordPress provides a decent car, but SEO is the fuel and maintenance that keeps it running smooth and fast on the digital highway.
WordPress SEO

SEO Competitor Analysis FAQs

An SEO competitor analysis evaluates your top competitors' websites to understand what they do to rank well in search engines. It helps you discover the keywords they target, the content that performs best, and where they get their backlinks. By analyzing this information, you can identify gaps in your SEO strategy and uncover new opportunities to outperform them. Think of it as learning from your competition's successes (and mistakes) so you can make smarter, data-driven decisions to grow your online visibility.
SEO Competitor Analysis

When analyzing your competitors for SEO, the most important metrics to track include:

1. Organic keywords they rank for
2. Search traffic volume
3. Domain Authority or Domain Rating
4. Top-performing pages
5. Backlink sources and quality
6. Content structure and keyword usage
7. Technical SEO elements (like page speed or mobile-friendliness)

These insights help you understand what's working for your competitors and what areas your site needs to improve to compete effectively in search results.
SEO Competitor Analysis

Depending on the depth of the research and who does it, prices can range as follows: DIY fundamental analysis using free tools may cost zero. But full professional analysis costs typically range from $150–$1,000+, depending on how big your market is and how many competitors are required and whether a full strategy is given as well. Do note this analysis is often part of broad SEO packages offered by the agency, so be sure to check what all comes in a package before you sign the deal.
SEO Competitor Analysis

Using Ahrefs, SEMrush, Moz, or Ubersuggest to study a competitor’s link profile, you can learn more about the specific links that make them a strong backlink profile, and find the exact keywords they have used. Type in your competitor's domain into the tool and it will reveal where their backlinks are coming from, how many they have, the authority of those linking sites and which pages they are linking to. Highlight the listing of links in great websites and then try to rank your website through similar links. Create backlinks based on existing backlinks: If your competition got a link from an industry blog or directory, go ahead and contact them yourself!
SEO Competitor Analysis

At the end of a comprehensive SEO competitor analysis, you'll typically receive a report that outlines:

1. A list of your main SEO competitors
2. Their top-ranking keywords
3. Traffic estimates and growth trends
4. Backlink profiles and link-building strategies
5. Content opportunities and gaps
6. Strengths and weaknesses of their on-page and technical SEO

This report helps you create a clear roadmap for improving your SEO efforts. Whether planning blog topics, building backlinks, or refining your keyword targeting, this analysis gives you the insights needed to stay competitive.
SEO Competitor Analysis

E-commerce SEO FAQs

E-commerce SEO refers to the process of optimizing an online store to rank better in search engine results. By ranking higher for relevant search terms, you will attract more potential customers to your product pages, category pages, and blog content. This includes product description optimization, meta, site speed, mobile usability, and backing up. E-commerce SEO also consists of working with duplicate content, structured data for product listings, and user experience while shopping compare to a regular site. Effective e-commerce SEO delivers more organic traffic, product views and sales from those organic clicks and not just paid ads that keep costing you money.
E-commerce SEO

E-commerce SEO is important because it allows shoppers to search for a product and find your products organically through a search engine like Google. While your paying for each click-through ad, with SEO, you get traffic with long-term value and tend to convert at a higher rate. Having the right SEO strategy will allow your product pages to be front and center when people are actually looking to buy—that makes it a sales tool. This not only holds trust but also creates brand awareness and reduces overall marketing costs over the long term. For stores that have hundreds of products, good SEO makes sure that your pages are not buried and forgotten by search engines.
E-commerce SEO

SEO for e-commerce works by ensuring your online store is search engine friendly, relevant to users' search, and easy to navigate. This involves:

1. Doing keyword research for product and category pages
2. Writing unique product descriptions
3. Optimizing title tags, meta descriptions, and URL structures
4. Ensuring fast page load speed and mobile responsiveness
5. Creating internal links and earning backlinks
6. Using structured data (schema) to enhance product listings in search results

By improving both the technical setup and the content quality of your e-commerce site, you increase your chances of getting found by people who are ready to buy.
E-commerce SEO

The best e-commerce platform for SEO depends on your needs, but popular SEO-friendly options include:

Shopify – Great for beginners, with built-in SEO tools and apps
WooCommerce (on WordPress) – Offers complete control and flexibility for advanced SEO
BigCommerce – Offers solid SEO features that are out of the box.
Magento – Scalable but best for large stores with a developer team

WooCommerce is great for total SEO control, while Shopify is ideal if you want something easy to set up and manage without technical skills. Choose the platform that matches your business size, budget, and comfort level with SEO.
E-commerce SEO

If your e-commerce store has had zero sales in 3 months, it's time to step back and audit your website. Here are some key areas to look at:

Traffic – Are you getting enough visitors? Use tools like Google Analytics to check.
SEO – Are your product pages optimized for keywords people search for?
Product Descriptions & Images – Are they clear, compelling, and trustworthy?
Site Speed & Mobile UX – Is your store fast and easy to use on all devices?
Pricing & Shipping – Are your prices competitive? Are shipping options clear?
Trust Signals – Do you have reviews, clear return policies, or secure checkout?

Try some Google Ads or social media campaigns to drive initial traffic and test demand.
E-commerce SEO

Shopify SEO FAQs

Shopify is an all-in-one e-commerce platform that allows you to create, customize, and manage an online store without knowing how to code. It's designed for beginners and business owners who want to sell products online easily. Shopify handles everything from hosting and security to payments and inventory management. Whether selling physical items, digital products or drop shipping, Shopify gives you the tools to build a functional online store quickly and efficiently.
Shopify SEO

Yes, Shopify is considered SEO-friendly out of the box. It has clean URLs, adaptable to mobile devices, fast speed, built-in blogging features, etc. You can create a unique meta title, add a description, and rewrite alt text for images. With that being said, there are some things that Shopify is limited by (duplicate URLs by product variant for example), but these can almost always be worked around with some handy apps, or an SEO wizard. A Shopify store can perform pretty well when it comes to SEO (provided you optimize it properly).
Shopify SEO

Shopify SEO is essential for your Shopify store as it generates organic traffic by allowing your customers to find your products for free on Google and other search engines instead of having to purchase ads. If your product pages rank well for the right keywords, you will bring people who are clearly in the market for what you are selling. That translates to additional traffic, prospective buyers, and finally, sales. Effective SEO nurtures trust, creates a better user experience, and provides long-lasting visibility you cannot get you through ads only.
Shopify SEO

To optimize your product listings for SEO on Shopify, do keyword research to find what your customers are searching for. Then:

1. Include your target keyword in the product title
2. Write a clear, keyword-rich meta-description
3. Use high-quality images with alt text
4. Add a detailed, unique product description that helps answer customer questions
5. Create SEO-friendly URLs (e.g., /products/organic-coffee-beans)
6. Use internal links to guide users to related products or categories

Also, structured data can be enabled through Shopify's theme or apps so search engines can better understand your product info.
Shopify SEO

SEO results for a Shopify store typically take 3 to 6 months, depending on the competition in your niche, the quality of your SEO efforts, and whether your site is brand new or already established. If you consistently optimize your content, build backlinks, and improve your technical setup, you'll see progress in rankings and traffic over time. SEO isn't instant like paid ads, but it builds sustainable visibility and can deliver long-term value if you stay consistent.
Shopify SEO

Monthly SEO FAQs

Perk Monthly SEO services are constant optimization efforts by an SEO professional or agency to enable your website to rank better across search engines with time. SEO is not a "set it and forget it" type of endeavor — it's ongoing work to improve your writing, create backlinks, analyze results, and react to changes in algorithm and consumer behavior. They offer ongoing services which tend to consist of keyword tracking, on-page optimization, content recommendations, technical fixes, and backlink building—time and time again month after month. The goal is steady, sustainable growth in organic traffic, search engine rankings, and leads or sales.
Monthly SEO

Absolutely, monthly SEO services are a blessing in disguise for clients who require long-term success on the web. SEO is not a one-and-done thing — search engines change, competitors you know change their game and prospect users change their behaviours. SEO on a monthly basis keeps your site fresh, ahead-of-the-curve, and optimized. You can continue enhancing your authority — and increase quickly, since you catch and answer issues before they be more involved issues. Monthly SEO for Small Business: A smart investment for continuously growing online.
Monthly SEO

Results from monthly SEO services can vary based on your starting point, industry, and competition. Typically, within 3 to 6 months, you may see:

1. Improved keyword rankings
2. Increased organic website traffic
3. Higher-quality leads or conversions
4. Faster loading and better-performing site
5. Enhanced user experience and engagement

The first month often focuses on audits and strategy, while noticeable growth builds over the following months. Unlike paid ads, SEO results grow over time and don't disappear when you stop spending.
Monthly SEO

Most monthly SEO packages start with a site audit and strategy set up in the first 1–2 weeks. From there, optimizations like content updates, on-page fixes, and backlink efforts are executed weekly or biweekly, depending on the package size. While quick tasks may be done within days, SEO is a long-term effort. Typically, you'll see initial progress in 30–60 days and stronger results by 3–6 months. SEOtive's monthly packages are designed to be consistent and strategic—not rushed—for lasting outcomes.
Monthly SEO

When you choose SEOtive you choose a dedicated team who understand business goals and create a tailored SEO strategy around them. We do not use one-size-fits-all solutions. We do extensive audits, always keep pace with the newest from Google, and provide you with results you can measure. Be it a local business, e-commerce, service providers, SEOtive aims for organic growth with measurable reporting transparency, and continuous support. So that you can grow sustainably — month after month.
Monthly SEO

You'll receive a detailed, easy-to-understand SEO report each month. This report includes:

1. Keyword rankings and their movements
2. Organic traffic trends from Google Analytics
3. Backlinks gained or lost
4. On-page updates completed
5. Technical improvements made
6. Recommendations for the upcoming month

We present the data clearly and explain what's working, what needs improvement, and where to focus next. Reports are usually delivered via email or shared through a client portal, and we can also review everything together on a call.
Monthly SEO

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