There are two main benefits when you start using a mobile-responsive website:
Although aesthetics are an important aspect of a great website, there is no point in adding a significant amount of pictures, videos, and animations if they cause your website to bog down or load incorrectly. In fact, users won’t hesitate to hit the “Back? button if a site doesn’t finish loading within a few seconds, causing you to miss out on new customers. Since mobile responsive web design automatically optimises itself to match the capabilities of a device, long load times and improper displays are a thing of the past, encouraging customers to stay on your site and dissuading them from trying out a competitor.
In the past, most businesses would have two websites: one for computers and one for mobile devices. Although such a set-up worked, it split the traffic between the two sites. At the same time maintaining two websites isn’t exactly a cost-effective measure. With mobile responsive web design, you streamline traffic into one URL, allowing your site to rank better on search engines.
Never miss out on customers ever again. Make the shift to a mobile responsive website today!